Evgeny Sementsov
I am a passionate product designer with over 10 years of experience creating user-centered digital products. My focus is on aligning business goals with user needs, shaping expectations, and enhancing emotional experiences.
Product Designer
I evaluate existing products, analyze user requirements, discover pain points, research competitors, devise optimal solutions, form hypotheses, design and prototype visions, measure results, and continuously refine processes to deliver maximum value.
Paragon NTFS for Mac
Paragon Software, macOS, web, B2C
Here, I boosted the overall conversion rate by 1.5x by completely redesigning the product’s UX and UI, as well as its website.
Featured projects
HDM for Windows
Paragon Software, Windows, B2B, B2C
UX and UI for Windows app aimed for performing all kind of disk and volume operations as well as backup and restore.
Familoop Safeguard
Brought a new b2c product to market on five platforms from scratch.
AMust-Soft, B2C, web, iOS, Android, Windows, macOS
Cambridge Dictionary
Paragon Software, B2B, iOS
UX and UI for subscription and learning
- UX research
- Competitors research
- Wire-framing
- Prototyping
- High-Fidelity UI
- UX design
- UI design
- Usability testing
- Data Visualization
- Creative ideation
- User flow
- CJM
- JTBD
- OOUX
- Figma
- Sketch
- Zeplin
- Invision
- Adobe XD
- Miro
- Photoshop
- Lightroom
- Jira
- Confluence
- Notion
- Tilda
- Google Docs
- Scrum
- Agile
Hard skills
- Building relationships with executives and non-design professionals.
- Managing expectations and aligning design goals with business objectives.
- Developing long-term design strategies and visions.
- Effectively communicating design solutions to stakeholders.
- Finding compromises without sacrificing quality.
- Staying composed under pressure.
- Open-mindedness to others’ ideas and perspectives.
- Understanding user needs, behaviors, and emotions.
- Analytical thinking to address user pain points.
- Prioritizing work based on project goals.
Soft skills
- English - C1
- Russian - Native
Languages
Moscow State Technical University "MAMI", Moscow. Faculty of Economics | Company Management | 1996-2001
Education
Other
Toolbox
Hobbies
Console design / modding
Because of my love and passion for old-school video games and consoles, I started my own Instagram account. There, I create unique designs for popular and rare retro handheld consoles and bring those designs to life.
Photography
As a freelance photographer, I contributed to several projects for the “Rudentsovs Publishing Company”, well-known for its richly illustrated book series, called Architectural Heritage of Russia.
In 2011, I came up with an idea for an iOS game and inspired my friends to help bring it to life. As the game designer and artist, I created all the level designs and did all the artwork—from concept art to characters, game levels, and the UI.
Game design
